Kajian Komparatif Strategi Dakwah Husain Basyaiban dan Syamsuddin Nur Makka

Abstract

This study aims to comparatively analyze the preaching strategies of Husain Basyaiban and Syamsuddin Nur Makka which are quite popular among young audiences. The primary data used in this study is text data in the form of a number of uploads that have certain characteristics on TikTok media. Based on the comparative study conducted, this study has findings in the form of a number of communicative strategies conveyed by the two preachers. These strategies include preaching that focuses emotionally and sympathetically or manhaj al athifi. In addition, the tilawah strategy or informal description is typical of preachers to make it easier for the audience to understand the law through the arguments. The last is the bi al hikmah strategy or wise preaching which is conveyed using polite intonation to attract the audience's attention.